As a long-term partner of Longchamp, Global Blue had already been supplying the brand with Tax Free Shopping solutions. Within this new partnership with Adyen, Longchamp benefits from a tokenization service for Tax Free Shopping where Adyen provides Global Blue with a token to refund shoppers. Thanks to the tokenization of the payment card details, Longchamp salespeople save time and reduce the risk of errors as they no longer need to walk away with the shopper’s card to capture card details. The safe and PCI-DSS compliant process also ensures the card details are secured from the first step of the Tax Free Shopping journey.
The customer will then receive a refund for their purchase in under 48 hours on the same card. This means shoppers do not have to worry about queuing at the airport to collect their refund – it is all taken care of automatically.
Shoppers are also encouraged to make additional purchases, resulting in increased cross-selling and upselling in Longchamp stores. Along with this, Longchamp visitors can benefit from the Global Blue Mobile Customer Care (MCC), a notification system that digitizes the Tax Free Form and supports shoppers at every step of the refund process. By guiding shoppers with important reminders at key stages of the journey, MCC ensures shoppers complete their refund, boosting the store’s refund ratio.
A relevant choice for Longchamp’s needs, Global Blue and Adyen's solutions provide unique data on the traffic of Longchamp’s Points of Sale (PoS) as well as analysis on the Tax Free performance of PoS, and international clientele profiles.