Global Blue has today grown its network of next-generation RetailTech innovators by acquiring a minority share in Twig, a fast-growing UK-based fintech provider that is conceptually revolutionising the payments landscape.
- Twig helps consumers convert their assets, including pre-owned fashion and electronics, into currency which they can spend at their chosen merchants
- The solution can be easily integrated into merchants’ e-commerce platforms and enables them to answer a growing demand for circular solutions from Gen Z consumers
- With sustainability becoming a growing concern across global industries, Twig enables brands to bring instant circularity to their platform and empowers consumers to lead a more sustainable lifestyle
- Global Blue’s investment in Twig is the latest in a line of collaborations with innovative, fast-growing companies that offer disruptive new technology solutions to retailers