The latest survey from Global Blue and Gusto Collective gives luxury brands reason to be optimistic: the majority of Chinese luxury shoppers surveyed plan to travel internationally this year. Europe is high on the agenda, with Paris ranking as the top pick among travelers.
The reopening of China's borders after a three-year hiatus presents a significant opportunity for luxury brands. In light of this news, Global Blue and Gusto Collective have partnered to create a comprehensive report. “From Insights to Actions: A blueprint for capturing the return of Chinese luxury shoppers” is a guide designed to assist luxury retailers worldwide prepare for the highly anticipated return of Chinese luxury shoppers. It offers valuable data, insights, and actionable strategies on how to deepen engagement with outbound Chinese shoppers.