In September 2021, Global Blue announced the acquisition of Yocuda, a leading digital receipt technology company. Yocuda's solution allows retailers to provide customers with customised digital receipts based on their profiles and purchase history.
By capturing detailed customer information at the point of sale and sending digital receipts as soon as the transaction is complete, retailers can use Yocuda's technology to improve the customer experience and increase satisfaction. Digital receipts can also be used to promote new products and capture consumer feedback, providing retailers with valuable insights into the needs and preferences of their customers.
Yocuda was founded in 2011 and has signed contracts with leading retailers in the UK, including Marks & Spencer and Argos. By acquiring Yocuda, Global Blue will be able to further expand its reach and offer its clients even more advanced technology and services. By enabling retailers and Global Blue to provide a more personalised and efficient shopping experience for their customers, this acquisition is expected to benefit both groups.
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