Global Blue Becomes Majority Shareholder of Yocuda

  • Yocuda is a leading and fast-growing digital receipt provider, which enables retailers to capture customer data at point-of-sale and then immediately reengage with them via a content-rich, customisable digital receipt
  • Yocuda’s business benefits from favourable market dynamics with an increasing retailer interest in digital receipts to drive customer identification in-store, facilitate post purchase engagement, enhance omnichannel strategies and to help achieve their environmental goals and ESG* strategies 
  • Global Blue has increased its investment in Yocuda via a capital increase and a purchase of shares, taking its total stake to 56%


Global Blue has announced today the acquisition of 56% of Yocuda, a leading digital receipt provider. The investment was facilitated by Global Blue Ventures and will allow Global Blue to expand its RetailTech offering and advance its ambition to become the strategic omnichannel partner empowering retailers to improve their performance.

Yocuda’s Leading Digital Receipt Technology Meets the Evolving Needs of Physical Retailers

Yocuda’s innovations meet retailer demand to understand and engage with their customers. Its solutions enable retailers to send content-rich, personalised digital receipts to each customer, based on who they are and what they’ve purchased.

Customer details are captured at point-of-sale and the digital receipt is sent as soon as the transaction is processed, meaning retailers can engage with their customers at the time it will be most impactful. Digital receipts enjoy up to 75% open rates and hence are proven as a communications channel that customers engage with. They are also used to drive additional sales with targeted offers, product recommendations and the promotion of new collections or products and to enhance customer satisfaction by collecting customer feedback via surveys, ratings or reviews or by offering additional services like appointments, repairs, tips, advice or product care information.

Yocuda’s technology can be easily integrated with existing retailer solutions such as brand loyalty programmes, customer relationship management (CRM) databases, clienteling products, marketing platforms, business intelligence tools and customer data platforms (CDP).

Finally, Yocuda’s value proposition can support Environmental, Social and Corporate Governance (ESG) frameworks that seek to provide more transparency and eliminate the need to generate paper. In addition, it can help retailers respond to changing local regulations, such as those in France where the Government has recently announced plans to ban the automatic printing of paper receipts from January 2023.

Leading British retail companies including Marks & Spencer and Argos have already partnered with Yocuda. Since being founded in the UK in 2011, it has processed over 1.3 billion electronic receipts for over 117 million unique customers and 42 million repeat customers.

Yocuda Joins Global Blue’s Network of RetailTech Partners to Support Its Omnichannel Expansion

The stake in Yocuda was facilitated by Global Blue Ventures, the new entity created by Global Blue focused on investment in or partnership with third parties that offer best-in-class RetailTech innovations.

Thanks to the acquisition of Yocuda, Global Blue will enrich its portfolio of solutions to offer its existing clients omnichannel solutions in line with their evolving needs. For Yocuda, Global Blue’s worldwide infrastructure and point-of-sale network will facilitate rapid geographical expansion across Europe and Asia.

Beyond the upcoming sales synergies, the new technological developments will represent a strong new product pipeline allowing new business development and cross-sell opportunities.

Global Blue Becomes the Majority Owner of Yocuda, with a Stake of 56%

Global Blue has increased its share in Yocuda to 56.3%, making it the majority shareholder. This comprised an initial stake acquired in October 2019, followed by a further investment and a capital raise in September 2021. 

*Environmental, Social and Corporate Governance

We are very pleased to welcome Yocuda into our RetailTech network. With our highly complementary businesses and products, we are looking forward to working alongside Yocuda to bring more valuable innovation to the market and continue our ambition to be the strategic omnichannel technology and payments partner empowering merchants to improve their performance.

Tomas Mostany
SVP Strategy and Chief Product Office, Global Blue

We are delighted to have extended our partnership with Global Blue. With Global Blue’s retailers, contacts and resources, we will be able to accelerate Yocuda’s global growth and product roadmap. The synergies between the two companies’ solutions present a significant opportunity to offer retailers more of the technologies that they are looking for and to do so from one provider. We are looking forward to working with Global Blue in new and existing markets and to providing ever more sophisticated and useful products to retailers and their customers.

Edward Drax
Managing Director, Yocuda

Media Contacts

Virginie Alem – SVP Marketing & Communications

Investor Relations Contacts

Frances Gibbons – Head of Investor Relations
Mob: +44 (0)7815 034 212 


Global Blue pioneered the concept of Tax Free Shopping 40 years ago. Through continuous innovation, we have become the leading strategic technology and payments partner, empowering retailers to improve their performance and shoppers to enhance their experience.

Global Blue offers innovative solutions in three different fields:

  • Tax Free Shopping: Helping retailers at over 300,000 points of sale to efficiently manage 35 million Tax Free Shopping transactions a year, thanks to its fully integrated in-house technology platform. Meanwhile, its industry-leading digital Tax Free shopper solutions create a better, more seamless customer experience.
  • Payment services: Providing a full suite of foreign exchange and Payments technology solutions that allow acquirers, hotels, and retailers to offer value-added services and improve the customer experience during 31 million payment transactions a year at 130,000 points of interaction.
  • Complementary RetailTech: Offering new technology solutions to retailers, including digital receipts and eCommerce returns, that can be easily integrated with their core systems and allow them to optimize and digitalize their processes throughout the omni-channel customer journey, both in-store and online.

In addition, our data and advisory services offer a strategic advisory to help retailers identify opportunities for growth, while our shopper experience and engagement solutions provide data-driven solutions to increase footfall, convert footfall to revenue and enhance performance.

Global Blue is listed on the NYSE under the ticker [GB]. For more information, visit

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