Global Blue Becomes Majority Shareholder of Yocuda

• Yocuda is a leading and fast-growing digital receipt provider, which enables retailers to capture customer data at point-of-sale and then immediately reengage with them via a content-rich, customisable digital receipt
• Yocuda’s business benefits from favourable market dynamics with an increasing retailer interest in digital receipts to drive customer identification in-store, facilitate post purchase engagement, enhance omnichannel strategies and to help achieve their environmental goals and ESG* strategies 
• Global Blue has increased its investment in Yocuda via a capital increase and a purchase of shares, taking its total stake to 56%

Global Blue has announced today the acquisition of 56% of Yocuda, a leading digital receipt provider. The investment was facilitated by Global Blue Ventures and will allow Global Blue to expand its RetailTech offering and advance its ambition to become the strategic omnichannel partner empowering retailers to improve their performance.

Yocuda’s innovations meet retailer demand to understand and engage with their customers. Its solutions enable retailers to send content-rich, personalised digital receipts to each customer, based on who they are and what they’ve purchased.

Customer details are captured at point-of-sale and the digital receipt is sent as soon as the transaction is processed, meaning retailers can engage with their customers at the time it will be most impactful. Digital receipts enjoy up to 75% open rates and hence are proven as a communications channel that customers engage with. They are also used to drive additional sales with targeted offers, product recommendations and the promotion of new collections or products and to enhance customer satisfaction by collecting customer feedback via surveys, ratings or reviews or by offering additional services like appointments, repairs, tips, advice or product care information.

Yocuda’s technology can be easily integrated with existing retailer solutions such as brand loyalty programmes, customer relationship management (CRM) databases, clienteling products, marketing platforms, business intelligence tools and customer data platforms (CDP).

Finally, Yocuda’s value proposition can support Environmental, Social and Corporate Governance (ESG) frameworks that seek to provide more transparency and eliminate the need to generate paper. In addition, it can help retailers respond to changing local regulations, such as those in France where the Government has recently announced plans to ban the automatic printing of paper receipts from January 2023.

Leading British retail companies including Marks & Spencer and Argos have already partnered with Yocuda. Since being founded in the UK in 2011, it has processed over 1.3 billion electronic receipts for over 117 million unique customers and 42 million repeat customers.

The stake in Yocuda was facilitated by Global Blue Ventures, the new entity created by Global Blue focused on investment in or partnership with third parties that offer best-in-class RetailTech innovations.

Thanks to the acquisition of Yocuda, Global Blue will enrich its portfolio of solutions to offer its existing clients omnichannel solutions in line with their evolving needs. For Yocuda, Global Blue’s worldwide infrastructure and point-of-sale network will facilitate rapid geographical expansion across Europe and Asia.

Beyond the upcoming sales synergies, the new technological developments will represent a strong new product pipeline allowing new business development and cross-sell opportunities.

Global Blue has increased its share in Yocuda to 56.3%, making it the majority shareholder. This comprised an initial stake acquired in October 2019, followed by a further investment and a capital raise in September 2021. 

*Environmental, Social and Corporate Governance