Having celebrated its 30th anniversary with a dynamic sports field catwalk showcase in Beijing, China, Tommy Hilfiger unveils its autumn/winter 2015 campaign featuring its classic American cool heritage.
For the new-season campaign, the goalposts are up, the yard lines are drawn and everyone comes together for a spirited game of football – all with a modern, fashion-forward twist.
The view from Mr Tommy Hilfiger
‘American football has always been one of my favourite sports and for fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection. As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game-day fashion, from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.’
The expanding womenswear collections
The autumn/winter 2015 campaign centres on Tommy Hilfiger womenswear collections as the brand continues to focus on the global growth of its popular women’s offering. Celebrating the quintessential ‘Tommy twist’, the campaign is brought to life by football players who make up the playing field background and sport Hilfiger uniforms.
‘Our fall 2015 global advertising campaign marks the 30th anniversary of our lifestyle brand,’ said Avery Baker, chief brand and marketing officer for Tommy Hilfiger. ‘For three decades, we’ve grown and evolved our brand to achieve incredible global recognition, sharing our inclusive and irreverent attitude with our consumers worldwide. Today, our advertising campaigns have a unique signature and visual identity that conveys our classic American cool DNA, and we’re further extending our reach through extensive investment in digital, print, outdoor and direct marketing channels.’