Davies Street in the heart of London’s Mayfair is lined with the boutiques of some of the world’s most exclusive designers, and since 1990 it has also been home to the Vivienne Westwood Couture and Bridal store.
Vivienne Westwood’s bespoke designs are the most finely distilled representation of what Westwood herself set out to do in 1971 when she launched her first fashion venture. As Westwood, who was created Britain’s first fashion Dame in 2006, says, ‘My clothes allow you to project your personality, and are quite theatrical in the sense that they are real clothes, well designed and they give you a chance to express yourself.’
Westwood’s avant-garde designs celebrate femininity, with crinolines, corsetry and overlaying soft lines all enhancing the wearer’s silhouette.
Of the four standalone Vivienne Westwood stores in London, the Davies Street boutique is the only one in the UK to offer the designer’s bespoke service. Each piece is created by Vivienne Westwood’s team of designers working with the customer to ensure each piece is completely individual yet still represents the feminine essence of Westwood style.
As well as the couture and bridal services this store also houses the Vivienne Westwood Gold Label ready-to-wear collection, which is shown at Paris Fashion Week each season. Selected Westwood jewellery, bags, shoes and the perfume collection are also available. Many Westwood designs feature the famous Vivienne Westwood orb motif, which is also reflected in the store design in features such as light fittings.
Both the bespoke and bridal services are available by appointment, when you will be taken through the different fabrics, styles and detailing that could feature in your custom cocktail dress, evening dress or bridal gown. The Vivienne Westwood team will design your bespoke piece to your individual tastes, lifestyle and measurements, and then it is handmade at the London design studio by the pattern cutters and seamstresses who are part of Westwood’s highly experienced team.
Vivienne Westwood Bridal and Couture, 6 Davies Street, London W1K 3DN, +44 (0)20 7629 3757
By appointment only