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Why we can't get enough of Swedish brands

Sweden’s leading labels have captured an international market with their distinctive aesthetic and refreshing approach to fashion. In London, walk down any major shopping street and you are likely to find a boutique or two from the leading Swedish brands. We take a look at the secrets behind the enduring success of brands including H&M, Acne Studios and Cos

Rebecca Rhys-Evans
Rebecca Rhys-Evans,



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