Christmas-themed narrative adverts have long been used by retailers not only to entice shoppers but also to spread seasonal cheer. The John Lewis Christmas advert has become an institution and its launch is one of the signals of the start of the festive season.
John Lewis has arguably secured its place as the king of Christmas commercials with this year’s sentimental festive message, which touches children and grown-ups alike. The ad tells the story of a girl called Lily who uses a telescope to spot a lonely old man on the moon and decides to send him a gift.
The soundtrack features Norwegian breakthrough artist Aurora Aksnes singing a cover version of the Oasis song Half the World Away.
In celebration of the new video, John Lewis will host moon pop-ups in 11 stores, providing the opportunity to take photos against a moon backdrop, learn more about the moon, and discover the John Lewis Christmas partnership with the Age UK charity.
The Man on the Moon advert follows other hugely successful John Lewis Christmas adverts, including Snowpeople in Love from 2012, The Bear & the Hare from 2013, and Monty’s Christmas, featuring Monty the penguin, from 2014.
Watch the video here.