Founded in New York in 1837, Tiffany has long been one of the world’s most famous jewellery labels. Together with its signature Tiffany Blue® boxes, the brand has become synonymous with excellent design and exquisite quality in jewellery.
Fans of the label will be delighted to know that its latest space, the Tiffany Style Studio, has just opened in London’s Covent Garden. A new concept for the brand, the Style Studio is a contemporary and innovative approach to retail that encourages visitors to interact with Tiffany like never before.
As well as a carefully curated selection of the brand’s iconic collections – including the Tiffany T and Tiffany City HardWear ranges – clients are encouraged to express their own styles and personalities via custom creations. Head to the #MakeItTiffany bar and choose a ring, charm, cufflinks or pendant to be personalised, either by the in-store expert engravers or your own hand, for a one-of-a-kind piece. A variety of leather goods is also available to be customised with elegant embossing.
Tiffany wants this space to be an experience, not just a store, and, as such, it features many fun and interactive elements, from neon-lit walls perfect for selfies to a vending machine filled with the brand’s fragrances. Events will be held throughout the year, too, so there will always be something new and engaging going on. As the first Tiffany store of its kind anywhere in the world, this is an exciting – and exclusive – addition to London’s luxury shopping scene.
Tiffany, 13 James Street, London WC2E 8BT, +44 (0)800 160 1837