Iconic Brit label Burberry, known for its innovative fashion over the years, is one of the first luxury brands to have embraced social media to bring people closer to the brand. Caroline Rush, chief executive of the British Fashion Council takes us through the digital evolution of Burberry.
Today the brand is a global success as it has led the way with audience engagement using various social media platforms. With live-streaming shows to A-list movie star campaign ads, Burberry has moved forward with today’s technology. It has also created brand awareness across its global e-commerce site with engaging features such as its bespoke service where you can customise a classic trenchcoat right down to the trim.
The most recent online expansion is through Burberry’s acoustic site, where the brand has teamed up with musicians worldwide to record exclusive material, which is then released to Burberry’s ever-growing audience via its site and Apples iTunes store.
To celebrate Burberry’s whole-hearted embracing of social media, it received the first-ever award for Digital Innovation at the most recent British Fashion Awards, highlighting just how far the brand has come since 1856.