The Burberry Prorsum fashion show was played out in front of an all-star audience, including Olympic gold medal winners Victoria Pendleton and Andy Murray, fashion stalwarts such as Vogue editors Anna Wintour and Alexandra Shulman, One Direction’s Harry Styles, Dita Von Teese and, appropriately, Sir Jonathan Ive, lead designer at Apple. Burberry chief creative officer Christopher Bailey invited guests into a darkened tent in Kensington Gardens before pulling back the shades to reveal his newest collection.
Colour was the key message, with the brand’s trademark military-inspired trenches in a Quality Street palette of metallic brights tempered by more traditional shades of caramel, cream and toffee. Some pieces, such as the 50s-inspired basques and bodysuits worn with satin capelets, were a departure from Burberry’s usual more conservative aesthetic; others, including the Kelly green lace trench and tea dress, were standout pieces, steeped in tradition but with a decidedly modern edge.
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