Founded 10 years ago in Oslo, Serac has been at the forefront of stylish, technical Scandinavian outerwear for the best part of a decade. Founders Tore Mortvedt and Rune Stokke, both accomplished designers in their own right, joined forces to create outerwear that was as sustainable as it was versatile and technical. As Mortvedt explains ‘responsible products must relate to the very world we live in, both dependent on the wearer’s taste and style as much as on materials and quality’.
So it would make sense that the brand’s latest launch is as sustainable as it is stylish. The new 3341 jacket offers waterproof, windproof and breathability functions, and features a detachable inner vest, designed using 100% recycled nylon and 80g insulation made from 100% recycled merino wool. In addition to that, the waterpoof shell uses ethical cotton sourced from award-winning manufacturer HerMin, based in Taiwan (China). The result is one of the most stylish and sustainable luxury wardrobe stables for spring/summer 2019.
The Serac 3341 jacket, £1,400, is available from May, limited to 100 units in black and sand, exclusive to seracofficial.com.
Shop more of the Serac collection at The Shop at Bluebird, 29 Floral Street, London WC2E 9DP, +44 (0)20 7351 3873