Salvatore Ferragamo pays tribute to its iconic Vara shoe this season with a new campaign celebrating its 40th anniversary. The digital campaign for the new generation features seven international influencers showcasing the modern elegance and long-standing strength of the Vara, which was created in 1979 by Fiamma Ferragamo, daughter of the house’s eponymous founder.
One of the brand’s best-selling models, the Vara is a versatile, classic low-heeled almond-toe pump with a chic gold buckle front, ensuring the modern working woman remains both comfortable and stylish. Four decades after its launch, this chic pump has kept its status as an elegant, unpretentious, luxurious shoe for the modern woman. For the 40th anniversary campaign, seven influential female figures showcase their personalities and jet-setting lifestyles while wearing the classic shoe. Be sure to look out for special editions of the Vara shoe unveiled in October.
Salvatore Ferragamo Vara bow pump, from £445
Salvatore Ferragamo, 24 Old Bond Street, London W1S 4AL, +44 (0)20 7629 5007
