Twice a year London Fashion Week’s designers and their teams scour the city for the most incredible, the most unusual and the most inspirational venues to act as a backdrop to their seasonal collections – so whether it’s a stunning skyline view, a sumptuous ballroom, an empty office block, a museum or an art gallery, you can be sure that it will have been approached to host a London Fashion Week show.
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The main tents of London Fashion Week have always had beautiful backdrops, starting at the Natural History Museum and, from 2009, at Somerset House. London Fashion Week has also taken place elsewhere, from wonderfully British venues (for very British designers) such as Tate Britain for Paul Smith autumn/winter 2013/14 and Smithfield Market for Vivienne Westwood spring/summer 2012, to showcasing London’s newest architectural spaces (and new design blood), such as the Tate Tanks – used as the Topshop show space – and 78 Cannon Street, for Christopher Kane for autumn/winter 2013/14.
Of course, some designers like to stick to what they know best, so season after season you’ll find them in the same venues; Moschino at the Savoy, Mulberry at Claridge’s, Julien Macdonald at Goldsmith’s Hall and, of course, Burberry in Hyde Park.
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