This month sees the reopening of Liberty’s menswear department. The 142-year-old department store, one of the oldest in the world, is now home to more than 20 new menswear brands, many exclusive to London, while the entire lower ground floor menswear department has been redesigned.
‘This summer sees a total refocus for the Liberty London menswear department, with the launch of over 20 new brands and a fresh take on key favourites’, explains Gina Ritchie, Liberty’s buying director. She adds that Liberty worked with design practice Daytrip to transform the space ‘into a celebration of all that is special about Liberty London’. It is, she says, ‘a comfortable, refreshed environment which has been designed for our loyal tribe of Liberty London men’.
The department’s redesign has been heavily influenced by the vision of founder Arthur Lasenby Liberty, who wanted the store to be a place where beautiful products are displayed in comfortable surroundings. Modelled on an eccentric country home, the department’s rooms are centred around fireplaces and decorated with works of art so that the look is more akin to a grand estate than a central London department store.
The newly designed space includes a new Japanese area, with cult brands including Fabric, FDMTL and Kapital, while a T-shirt gallery features labels such as Maison Labiche, MKI and Remi Relief. Newly appointed menswear buyer Laura Robertshaw says the space has been designed to be an ‘intelligent wardrobe’ tailored for the stylish Liberty London man. ‘Our new T-shirt gallery will house exclusive collaborations and the whole floor will include new designers, bringing the unexpected back to the Liberty London menswear department.’
During the redesign, several original unseen heritage features were uncovered. These have now been complemented with dedicated seating areas of plush Liberty London print armchairs. All of which makes the department the perfect place to enjoy some of the best menswear collections in London.
Liberty, Regent Street, London W1B 5AH, +44 (0)20 7734 1234