With more than 100 years of providing London with luxury fashion in its Oxford Street store, Selfridges is at the pinnacle of British fashion. Ahead of the coming fashion week season, we asked the store’s womenswear buying manager Heather Gramston for her perspective on London Fashion Week and British fashion in general.
With London Fashion Week just around the corner, which shows do you most look forward to every season?
For me, JW Anderson is always a strong runner and a show to look forward to. I particularly love the way the silhouettes create androgynous, wearable pieces which are both creative and commercial.
What sets London apart from the other big fashion weeks?
Emerging talent is central to London Fashion Week and provides a tremendous support network for fresh designers who really push the boundaries. Fashion East’s initiative has produced some of the brightest and best in British design and has some groundbreaking alumni. It’s this, alongside the exquisite craftsmanship of long-standing British brands such as Burberry, Erdem and Roksanda, that makes London so important.
What are your top tips for fashion month?
Less is more when packing for fashion month. I buy a few key pieces each season to add to my existing wardrobe; everything has to work hard! Being constantly on the go, I always carry the essentials with me. The Balenciaga Triangle clutch is all-purpose and holds everything I need for hectic days.
During fashion month, do you opt for comfort or style with your footwear?
Low block heels are a must when running between shows. You want pieces that are stylish yet practical, which take you from daytime shows to evening dinners.
Which beauty products could you not survive the week without?
I like to keep my skin looking fresh as all the travelling between shows can really take a toll on my complexion. Great skincare is something that I cannot miss, and Dr Jart Ceramidin Liquid keeps my skin hydrated all day long without feeling heavy. My go-to make-up products for fashion week are IT Cosmetics Your Skin But Better CC+ cream, Nars The Multiple multi-purpose stick in Maui and 3ina’s Definition mascara – together they create a very fresh and natural look in just a few minutes. In my bag I always have a lip colour for touch ups; my favourite at the moment is Nars’ Powermatte Lip Pigment in Get It On.
What are your top Selfridges womenswear picks for AW17?
The new floral Vetements dress is a favourite of mine; these exaggerated proportions and unexpected shapes have become a signature of the brand. I’ll pair it with white ankle boots and a Balenciaga Triangle clutch for the Paris shows.
What up-and-coming designers from London do you have your eye on?
Fashion East alumni Art School and Matty Bovan are the newest editions to our Designer Studio space.
Matty Bovan is known for his use of bold colours, prints and textures, and everything is handmade. Art School’s designers examine how they personally navigate style and reinterpret pieces from their own wardrobes to create a cohesive collection that reflects their non-binary identity. These designers are leading the way for the next generation of London design talent.