Located in the UK capital’s prestigious destination The Village, at Westfield London, which is also home to brands such as Gucci, Burberry and Louis Vuitton, Bucherer’s largest UK boutique is a welcome addition to Europe’s biggest shopping centre. Set across 260 square metres, the new store showcases watches and jewellery, and is a fusion of Bucherer’s traditional Swiss values with a modern space that meets the demands of contemporary customers.
The glass displays that feature throughout the interior and the store’s window displays are inspired by the panoramic views of mountains and lakes in the brand’s Swiss hometown of Lucerne. As well as taking inspiration from its headquarters, the new space also draws on elements from the brand’s existing stores across Europe – the windows are based on those in the Paris branch, the counter design is taken from Zurich and the VIP seating area replicates the equivalent space in the Hamburg store.
Inside the new boutique, customers will be able to browse international watch collections from 11 luxury Swiss brands, including Rolex, Jaeger-LeCoultre and Omega, and many labels have their own dedicated spaces inside the store. For the first time in the UK, Bucherer also presents its own fine jewellery collection. If the remarkable offering from names such as Hublot, Cartier, IWC Schaffhausen, Tag Heuer, Longines and Bremont fails to impress, the Bucherer store will also be displaying exclusive pieces from its Blue Editions range. Created in collaboration with some of the world’s leading watchmakers, each piece in the Blue Editions range has been designed in a striking shade of blue and will only be available to purchase through Bucherer.
Whether you are searching for a one-off piece, looking to invest in a model you’ve had your eye on for years or are simply passing through Westfield London and fancy a browse, Bucherer’s new location is set to become a one-stop shop for all your horological needs.
Bucherer, The Village, Westfield London, Ariel Way, London W12 7SL, +44 (0)20 7292 1245