Registered nurse and celebrity skincare advisor Nurse Jamie talks exclusively to Global Blue about how her Beauty Park Medical Spa business in Santa Monica expanded worldwide with a luxury skincare product line, available exclusively at Harrods in London
We spoke to celebrity skincare expert Jamie Sherrill, otherwise known as Nurse Jamie, about how her innovative skincare line has expanded from the US to launch in the UK. With a long list of repeat celebrity clients and regular beauty guest spots on ExtraTV and E News television shows, Nurse Jamie is a force to be reckoned with in the beauty industry. Here she shares her secrets, skincare advice and the latest beauty gadgets you need in your life to enjoy rejuvenated skin.
How would you describe the Nurse Jamie Healthy Skin Solutions line?
Nurse Jamie Healthy Skin Solutions has been developed in our world-famous spas for our celebrity clients and uses scientifically proven, cutting-edge ingredients, such as peptide complexes, and combines them with functional botanicals and antioxidants. The result is innovative skincare products that truly help to reveal a red-carpet-ready you.
You are a renowned celebrity skincare expert and the co-owner of the Beauty Park Medical Spa in Santa Monica. How have you made your luxury skincare line products affordable?
I developed Nurse Jamie Healthy Skin Solutions with the intention of mirroring the experience and techniques used in my signature facials. I am not going to say how long exactly I’ve been in this business, but I have spent over 20 years taking care of the most famous faces in Hollywood and that led me to develop affordable and easy to use Insta Famous beauty tools and products.
What makes your products and services so effective?
Part of the reason I think I’m on-trend is that there has been a return to the natural look. This style now happens to be en vogue – although I’ve always been here. I believe in combination therapy – at-home offerings, such as skincare and beauty tools, with in-office procedures, including a combination of small amounts of laser with Botox and filler, and, maybe, a few threads.
What skincare advice do you give to your clients?
I tell my clients to ‘maintain, not reclaim’ and always try to be preventative. Think of the rules of eating that are good for your body – most apply to your skin as well. It is the largest organ of the body so treat it like one. Be consistent with taking off make-up nightly; choose a hypoallergenic and antibacterial product to cleanse your skin; exfoliate regularly, gently and consistently, either manually or with a tool.
What unique qualities does your line bring to the UK beauty industry?
Just as London and Paris have their fingers on the pulse of fashion, I feel Los Angeles is at the forefront of beauty and wellness. Beauty tools are the future of beauty and consistent use of an at-home gadget or beauty tool makes all the difference. You can have the best ingredients (in a product) in the world, but skin is the largest organ of the body and its main function is to protect so you can apply cream until you are blue in the face – for maximum performance of your skincare use a beauty tool to help increase product absorption and get optimal results. I look at the beauty product as the fuel and the beauty tool as the automobile – you need both to get somewhere. I have all my celebrity clients on an at-home routine as well because I can’t be with them every day and that is 80% of the challenge.
Nurse Jamie products are stocked at Harrods, one of the world’s most famous luxury department stores. What sets Nurse Jamie apart from other luxury skincare lines?
Nurse Jamie products have all been produced at our world-famous spa for our celebrity clientele, which is one way we are different from other luxury skincare lines. Nurse Jamie beauty tools and products are known to provide red-carpet results. Nurse Jamie products also differ in that they are extremely user-friendly.
What is the bestselling Nurse Jamie Healthy Skin Solutions product?
My Insta Famous UpLift beauty tool is our biggest seller for its results and how user-friendly it is. With the UpLift you don’t have to follow a facial acupuncture map – you just press and roll for a few minutes on the areas where you feel you need the most love and the UpLift’s unique hexagonal shape, with its strategically placed stones, does the work for you. It’s super easy and if you don’t believe me, do one side of your face then look in the mirror.
Your skincare products are made with 100% botanical oils. Why is this such an important factor in your line?
Our beauty oils are made with 100% botanical oils, ensuring only the highest quality of ingredients to best help to hydrate, soothe and soften the skin.
The Nurse Jamie 2019 collection focuses on beauty tools for its UK debut later this year. Can you describe the benefits of the new NuVibe RX and Nurse Jamie UpLift™ Body beauty tools?
The Nurse Jamie UpLift™ Body massager uses a high-frequency sonic vibration to temporarily improve and ‘UpLift’ your skin’s appearance. The pressing and rolling motion of the dual Y-shaped head, together with the tool’s 48 massaging stones, mirrors the massage techniques used in Nurse Jamie signature facials – providing you with mini facial in the palm of your hand. The NuVibe RX massaging beauty tool is set to revolutionise non-surgical at-home beauty solutions with its sleek, slim design and sonic amethyst head. Amethyst crystal has a rich history of healing and offers soothing properties for body and mind. The NuVibe RX vibrates at 6,000 pulses per minute to help refresh and restore a youthful look, make your skin look glowing, alleviate tension, tame under-eye bags, and increase collagen production by stimulating the soft tissue of the face.
What inspired the new skincare line’s unique product names, such as Tequila Sunrise?
All of our beauty products and tools are made with love in California so when naming our products we always look close to home for inspiration. Tequila Sunrise happened to be named close to happy hour, so there you have it…
What are the most common mistakes when it comes to skincare routines and product uses?
Over exfoliating – what I refer to as ‘over-exfoliation nation.’ We need to treat our skin like a silk fabric, not a piece of leather. When you over exfoliate (physically and chemically) too frequently, it destroys the protective barrier that your skin has. Once it is removed or compromised you are exposing your skin to things such as environmental toxins, sun damage, premature aging and acne.
If you had to pick one must-buy from your collection, what would it be and why?
My Beauty Bear Age Delay pillow, because side sleeping is the third highest cause of premature aging: (number one is UV damage and now we have to think about HEV and blue light, and number two is smoking). Don’t sleep on a wrinkle maker, aka a traditional pillow; use satin only and a shape – like my Beauty Bear – that will help you train to back sleep, or at least has an opening for your face so that the most delicate areas around the eyes, cheeks and neck do not form permanent wrinkles.
Which products do you think offer the best introduction to the brand?
For a quick confidence boost and lift I always reach for my UpLift. As a busy mother of three I wanted to make the UpLift as user-friendly as possible. While other facial rollers are also soothing, the UpLift is designed to mimic the effects of the custom blend of different European, percussive and shiatsu massaging techniques used in our signature facials at our exclusive spas.
Do you have any plans for further expansion in the UK?
We are also stocked at Net-a-Porter and Cult Beauty, but as far as bricks-and-mortar goes, we remain exclusive to the legend that is Harrods.
Nurse Jamie skincare oils and beauty tools will be available in Harrods later this year.