Cos reimagines its flagship store on Regent Street to celebrate 150 years of denim. The 150-year-old fabric has become a wardrobe staple for the whole family, from traditional jeans in a variety of washes, styles and fits to smart-casual fitted shirts for a new workwear style. Craftsmen at Cos ateliers in London created a store-wide denim takeover using denim production off-cuts. Visitors can admire classic stitching methods, traditional five-pocket designs, twisted seams, modern shapes and sustainable materials including raw denim and ecru, a natural and light organic fabric for transitional day-to-night looks.
Until 18 August customers can reinvent their Cos denim pieces here, with a free next-day alterations and repair service.
Cos, 222 Regent Street, London W1B 5BD, +44 (0)20 3139 2440