Last week the Liberty Beauty Hall was transformed to mark the department store’s Conscious Beauty campaign, showcasing all things clean beauty. This innovative concept allows the conscious shopper to browse clean-beauty products, with key features including recyclable packaging; organic, cruelty-free or sustainably sourced ingredients; and, of course, vegan beauty – one of the rising trends in London at the moment. Over 25 brands are showcased in store and we highlight some of the game-changing beauty products that are making a mark in the beauty industry right now.
The renowned department store’s windows have also had a clean beauty makeover using recycled and sustainable materials, and there’s also a Beauty Empties recycling station where you can drop-off all your empty bottles and tubs.
The Liberty Beauty Hall is celebrating all things clean beauty with its Conscious Beauty campaign this spring, which offers consumers the best of vegan beauty, recyclable beauty products and sustainably sourced ingredients
Conscious Beauty at Liberty window build
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Claaus Porto mini soaps gift set, £60
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Sana Jardin Tiger by her side eau de parfum No2, £180
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Seed to Skin skincare, from £56
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Aime Matcha Glow collagen matcha aloe vera satchets, £49
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Frank Body Express-O Scrub, £14.95
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Conscious Beauty at Liberty window display
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Aveda Damage Remedy intensive restructuring treatment, £30
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Kester Black nail polish in coral, £15 at Liberty
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Aurelia Cell revitalise rose mask, £24 at Liberty
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Ren Atlantic kelp & magnesium anti-fatigue body wash, £22 at Liberty
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Votary Natural lip oil, £30 at Liberty
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