Last week the Liberty Beauty Hall was transformed to mark the department store’s Conscious Beauty campaign, showcasing all things clean beauty. This innovative concept allows the conscious shopper to browse clean-beauty products, with key features including recyclable packaging; organic, cruelty-free or sustainably sourced ingredients; and, of course, vegan beauty – one of the rising trends in London at the moment. Over 25 brands are showcased in store and we highlight some of the game-changing beauty products that are making a mark in the beauty industry right now.
The renowned department store’s windows have also had a clean beauty makeover using recycled and sustainable materials, and there’s also a Beauty Empties recycling station where you can drop-off all your empty bottles and tubs.