Chopard has expanded and renovated its flagship boutique on New Bond Street, refurbishing the space using environmentally friendly materials. Located in Mayfair, the largest Chopard boutique in Europe pushes forward the Parisian brand’s dedication to sustainable luxury across the interior design and creative collections – in 2018, Chopard became the first high-end watchmaker and jeweller to use 100% ethical gold for the production of its luxury pieces.
The store’s striking interior evokes a sense of discovery from the moment you enter, with British-themed designs updated with opulent upholstery, vintage parquet flooring, cosy fireplaces and warm-toned sofas. The inviting boutique carefully incorporates Chopard’s Parisian sense of luxury within historic British architecture. The new sales area has doubled in size, with space for the full high jewellery range and exceptional timepieces alongside an array of engagement rings. For added comfort and a personal shopping experience, immerse yourself in the dedicated lounges while you discover the latest pieces from the French luxury jeweller.
Chopard, 12-13 New Bond Street, London W1S 3SS, +44 (0)20 7046 7808