Casio is well known for its classic watches, which have attracted a loyal following since the 1970s. The brand is launching its first concept store in London this month in the Covent Garden Piazza. The new two-storey store will allow visitors to become acquainted with Casio’s unique technology and designs in a truly innovative setting that features 3D models and interactive displays. Casio’s synthesizer products and Exilim camera range will be stocked alongside its premium brands, which include G-Shock Premium and Baby-G Premium. Men shouldn’t leave without checking out the newly launched G-Shock Premium Mr G, a luxe watch designed to withstand tough conditions.
Casio, Unit 5B, The Market, Covent Garden, London WC2E 8RA