Burberry has recently opened its new flagship, which promises to be its most technologically advanced store to date. It includes the tallest indoor retail display in the world, as well as pioneering RFID technology that allows customers to view bespoke multimedia content and receive information about specific products. The building itself dates from the 19th century, and has been beautifully restored, with Corinthian beige stone and blackened bronze lanterns featuring throughout the design. If this wasn’t enough, the British fashion house has launched a limited-edition collection of men’s and women’s coats, shoes and bags exclusively for the new store to celebrate its opening. Get down to Regent Street for a spectacular shopping experience.
Burberry, 121 Regent Street, London W1B 4TB, +44 (0)20 3159 1429