The Burberry trench coat is an iconic British wardrobe staple and is woven into the fabric of British fashion. A solid style investment for many years, it has been reinterpreted and reinvented under Christopher Bailey’s directorship. This season, customers can take creative control with Burberry’s new monogramming service.
From March 2016, customers will be able to add up to three initials in a selection of 15 thread colours, creating the most personalised version of this classic piece to date. Available in store and online, the embroidery will be positioned on the inside of the jacket, close to the body, and will be available in a wide range of hues including honey, red, navy, green, pink and brown.
The trench is the latest Burberry product available to monogram, with other items including the heritage cashmere scarf, poncho and My Burberry fragrance for women.
Burberry, 121 Regent Street, London W1B 4TB, +44 (0)20 7806 8904