Describe DS & Durga in five words.
Perfume is armchair travel, sir.
How have your backgrounds in music and architecture enhanced your process of fragrance creation?
David (DS) uses his understanding of music in order to express a concept through fragrance. Kavi (nicknamed Durga by David) has applied her knowledge of architectural design to packaging and branding.
Talk us through your average work day.
DS: emails, meetings, production management, scent creation, creative, research.
Durga: emails, meetings, business management, designs, dry goods supply-chain management.
What makes DS & Durga stand out from other fragrance brands on the market?
There is no middle man. We are the creatives who do not have our ideas created by someone else. Our perfume is art and realistically conjures the narrative of the scent.
What is the inspiration behind the unique names and blends of your fragrances?
Music, literature, poetry, travel, history and fine art.
Which fragrances are your personal favourites?
They are all the winners, culled from thousands of trials.
DS: I like to wear White Peacock Lily.
Durga: I wear Debaser, Radio Bombay and Durga.
Is there a difference between your bestselling products in London and New York?
We sell pretty well across the board. I think Europeans like darker woods and more complex fragrances than the average American, but that is changing.
How would you describe the DS & Durga customer?
Someone interested in perfume as more than just an accessory to fashion. Our customers come from all walks of life.
Where are your must-visit destinations in London?
What’s next for DS & Durga?
New candles to transport you to some interesting outdoor locales; a forward-thinking electric scent; a collaboration with Duran Duran; and a limited-edition product for Levi’s Vintage Clothing.