Online retail giant Amazon has launched a special one-of-a-kind fashion retail pop-up shop in London. Located on Baker Street in Marylebone, the five-day pop-up space, open from 23-27 October, offers customers a unique fashion experience each day, with new autumn/winter pieces alongside a series of entertainment activities.
Pepe Jeans leads the fashion offering with denim customisation on 23 October and there is a special DJ performance in the evening from Charlotte de Carle.
For an evening of beauty news, join the beauty trend panel discussion, hosted by Vogue’s beauty and lifestyle director Jessica Diner.
Shift your focus to the world of health and fitness on day three, with the store’s edit of the best and latest in sportswear and trendy athleisure wear. Ella Mills, founder of Deliciously Ella, will host yoga sessions, and a team of dieticians will be offering bespoke advice on diet and well-being.
Embrace the current fashion trends with a selection of men’s and women’s contemporary denim, partywear and streetwear, followed by a live acoustic set in the evening by Tom Grennan.
Highlights at the 3,000-square-foot shop include brands such as Love Moschino, Tommy Hilfiger, Calvin Klein, Vans and Levi’s.
Amazon Fashion, 35 Baker Street, London, W1U 8EN