How did RUIFIER come about?
I’ve always had jewellery around me. We have collectors in my family, they collect special gemstones and I’ve always been fascinated by jewellery.
After graduating from Central Saint Martins, I started by working on bespoke commissions. It was a great experience, but I wanted to create something of my own, use my own inspirations.
Describe RUIFIER in three words.
Unique, innovative, playful.
What’s the ultimate RUIFIER piece that every woman should own?
I’m very biased, but I love our new Astra pearl ring and the signature Moyen XOXO pendant.
How does your typical day go?
My time is currently split between our London and Shanghai offices. If I’m in London, I spend the morning with my design team developing and researching new designs. In Shanghai or in Hong Kong we more focus on operations and business strategies.
Where do you find inspiration?
I’m lucky to have travelled to beautiful countries with rich cultural and architectural histories, and this is definitely reflected in our designs, with an array of brightly coloured gems that resemble landscapes and cityscapes.
Which are your best-selling items?
Our best-selling items are definitely from the Moyen, Premiere and Elements collections. The designs are unique, stackable and punctuated with colourful precious stones. This attracts a lot of press and we’ve had celebrities such as Emma Roberts, Jessica Alba and Sophie Turner wear the pieces.
What are your five favourite things about London?
What’s great about London is that it has lots of green areas within the centre of the city, which is amazing, I love going walking in the parks with my dog, like Greenwich Park or Green Park in central London. Five specific things are architecture, restaurants, the people, the diversity and, of course our dog, Taiki.
RUIFIER opened its first boutique in Harbour City, Hong Kong. Which are your favourite cities to visit?
There are so many: New York, Milan, Paris, LA and, of course, Hong Kong and London – anywhere with beautiful architecture and serene landscapes. I’m always looking for inspiration.
So far there are 18 collections under the RUIFIER brand. Do you have a favourite?
For me, every collection is special, because we work hard each season to deliver something new and special to our customers. Looking back, we have achieved and grown so much over the past five years.
What is your most treasured jewellery piece?
Of course, my wedding ring! I also wear my Visage Friends bracelet, which I think goes with everything.
What are your top tips for taking care of jewellery?
I would say, always take a jewellery travel case when you’re travelling – it makes sure your items don’t get tangled together and everything is kept safe.
What’s next for RUIFIER?
It’s very exciting at the moment – we’ve had Harbour City, Galeries Lafayette Paris and Doha and maybe more boutiques stock us this year. Also, working on our new collections and preparing for fashion weeks in London and Paris. It’s definitely an exciting time ahead!