12 questions with Boux Avenue brand director Zoe Price-Smith

Lingerie pioneer Boux Avenue is one of Britain’s most celebrated lingerie brands and now there’s even more reason to love the label, as November sees the arrival of its luxe Bouxtique range. Launched just in time for the festive season, the collection uses premium quality fabrics for the most precise fit. Brand director Zoe Price-Smith fills us in on the inspiration behind the new premium collection, Boux Avenue’s bestsellers and how the brand embodies female empowerment

Kirsty Welsh
Kirsty Welsh,



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