Having lived in Hong Kong, Dublin and London, how do you think style differs between the cities?
The climate in Hong Kong is very warm, but people really make an effort to wear a full head-to-toe look. Shopping there is still a hobby to enjoy with friends, and I admire their fun with fashion.
Londoners mix looks up more ‒ high street with designer – always resulting in a little of the unexpected. I think the London girl has a more nonchalant take on fashion and is not afraid to express her individuality.
From whom or where do you get style inspiration?
I seek inspiration from everything. One season it could be from books, the next from friends. I look to interiors, architecture, contemporary art, and always to travel ‒ I love people-watching in Parisian cafés, and never get tired of it.
How would you define your personal style?
Tomboyish, fuss-free and always spirited. I’m fortunate to have a ready-made wardrobe with the pieces I design, but I’m always revisiting archive ZJ pieces and finding new ways to style and re-wear them. It’s fun, and that’s important.
What are the most treasured pieces in your wardrobe?
We recently launched a capsule collection of knitwear called Knitlab, and these have fast become Zoë Jordan hero items. They are cashmere and wool mix, super comfy and have become my wardrobe staples. I love mixing textures, so I combine the knits with soft leather skirts. I’m also coveting the cuddly sheepskin Bear Run coat from the AW15 collection. I’ve worn my Prada silver brogues constantly since I bought them, too.
You have collaborated with an impressive list of people and companies, most recently River Island. Is there anyone you would love to collaborate with in the future?
I’d love to cross over into interiors ‒ cars as well as homes. I’ll keep you posted …
For the past couple of seasons you have chosen to showcase your collections at New York Fashion Week. How does New York Fashion Week compare to London Fashion Week?
New York and London are both inspirational fashion weeks run by supportive initiatives. What I think is exciting is being able to work with both. Zoë Jordan is stocked and selling well at Saks. Building a US presence is key for us at the moment, so it makes sense to go straight to the source in New York.
Your business and studio is based in London’s Chelsea. Where are your favourite places to shop in London?
I love The Shop at Bluebird, which is just down the road from the studio. Further away, The Clerkenwell Collection has just opened and sells amazing glassware. Closer to home is Liberty, which I love for flowers, and Conran for homeware and Christmas stocking fillers. I’m a fan of high-street stores & Other Stories and, of course, River Island. For food, I love the health-food shop in Chelsea Market, and there is a new Spanish place that has opened on the King’s Road, which stocks serrano hams and chorizos that remind me of growing up in Spain.
What are your favourite London haunts and do you have any tips for tourists?
Take a ride in an open-top bus; it’s cheesy but a great source of inspiration and a great way to get your bearings. I love Hyde Park and the Serpentine Galleries, and on a Sunday Columbia Road flower market is my favourite place to visit.
You have dressed some notable fashion stars including Cara Delevingne, Laura Bailey and Keira Knightley. Do you have a specific woman in mind when designing your collections?
For me it’s all about a woman who has natural and subtle confidence.
What’s next for the label?
Our recently launched Knitlab collection is proving a great success. The whole idea is that it grows outside conventional fashion seasons, so stay posted. We just hosted our first digital fashion show during NYFW, which was a great way to display the collection to our audience and industry simultaneously and is just the first step in our digital journey. We are hosting a pop-up shop in Harrods in October, which will show the Zoë Jordan world ‒ and I can’t wait.
Discover more on zoe-jordan.com