How has the travel luggage market changed over the past decade?
Travel has become fashionable again in recent years. It is a standard in business and in life, so customers are looking for those pieces that become an extension of their persona and serve more than just the utilitarian purpose.
What do Tumi customers expect from the brand’s products?
Our customers want to be able to use a product that is both fashionable and functional; they understand premium products and have a good knowledge of fashion and trends; they understand when something is well made, and the importance and value in it. Therefore, we keep quality and sophistication in mind when we design products, to make sure the quality of Tumi products will last.
What advice would you give to customers buying new luggage?
My advice would be to buy a piece that makes you feel good when you use it. Something that fits your lifestyle – not only from a functional standpoint but also from an aesthetic standpoint. You’re going to be spending a lot of time with the piece. It’s important to make sure you purchase the right-sized piece for where you’re going. If you know that you’ll be spending a lot of time in one location, especially someplace you’ve never been before, make sure you invest in something that’s not only going to accommodate what you’re bringing there but also what you’re bringing home with you.
Why is stylish luggage important for Tumi customers?Many of our customers are travelling for work with their Tumi bags and, when they reach their destination, need to go straight to appointments, such as events, meetings or conferences. It’s important to feel comfortable and confident when walking into a company event knowing that you look clean and sleek, especially coming straight from the plane
What are Tumi’s bestselling items of luggage?
Our Tumi Alpha collection has been around since the beginning and it’s the collection that the brand is best known for.
Which destination inspires you the most?
Honestly, it’s the places that I am visiting for the first time that bring me the most inspiration. You enter these environments with a wider perspective and absorb at a greater rate. I have not yet visited Africa, so that is on the shortlist for my next trips.
What technology has gone into developing the new Alpha 3 protective cases?
We continually look at how our customers are travelling and going through their days, so this continues being a great beacon for us when developing new collections. We also examine technology and assess how it will evolve throughout the lifetime of the collection. Knowing that power is must for our customers to stay connected, not just for business but also for life, we have developed an integrated system into our travel cases to provide customers with this flexibility as they go along their journey.
Why did you choose to work with Lenny and Zoë Kravitz for the latest Tumi campaign?
They are amazing individually and together they are magical. The Kravitz’s have been loyal Tumi users for many, many years and it was such an easy decision to work with them because they embody the brand and truly understand what it means to be a global citizen.
What do you predict will be the next big travel trend?
I feel that as people travel, they will crave for their journey to be more customised and specific to them and their specific tastes, pushing off the normal path and exploring deeper into those unexplored corners.
What’s next for Tumi?