Burberry has revealed it will be holding its first in-store concert at its iconic Regent Street store later this month.
On Tuesday 23 April rock band Kaiser Chiefs, who have previously performed at Glastonbury and the Olympics Opening Ceremony, will take to the auditorium-like space within the Burberry store to perform to crowd of around 1,000 people.
The store, which opened its doors for the first time last September, has already hosted live performances from musical talents including Jake Bugg, but this will be the first time the store has been used as a public music venue.
This concert marks the beginning of a series of ticketed music events from Burberry as it continues to support British creative talent.
Tickets for the gig will be available at burberry.com from Wednesday 10 April at 12pm.
Burberry, 121 Regent Street, London W1B 4TB, +44 (0)20 7806 8904