Tommy Hilfiger opens the spring/summer 2016 season with a globe-trotting Wish You Were Here campaign inspired by the exotic, tropical Caribbean islands of St Vincent and The Grenadines. Their vibrant culture gives a dynamic and colourful twist to Hilfiger’s sporty-chic American style and the look combines Hilfiger’s native nautical red, white and blue with the Caribbean’s eclectic mix of colours. The brand’s new spring collection celebrates individuality for the modern explorer, with crocheted knits paired with candy-striped dresses, and with embroidered shirts and floral polos revealing a free-spirited attitude.
The view from Tommy Hilfiger:
‘My family and I have always loved the Caribbean, and Mustique in particular is our favorite place to spend time together. This season, we channel this island life inspiration into our colourful, cool campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents; it’s all about a relaxed beach holiday with a glamorous touch.’