In 1993, the Freitag brothers began experimenting with ideas for an attractive yet watertight bag. Inspired by the traffic that hummed through the intersection outside their Zürich flat, they designed a messenger-style bag made of recycled truck tarpaulin, cycle inner tubes and car seat belts. The rest is history: Freitag is now an accessory empire. For the spring/summer season, Freitag Reference bags pay tribute to what the brand calls ‘warriors of the written word’. Inspired by horse messengers of the 1800s, they have also been endorsed by contemporary journalists.
Freitag, Geroldstrasse 17, 8005 Zürich, +41 (0)43 366 9520