As one of the best shopping streets in Zürich, Bahnhofstrasse is a must-visit. Bahnhofstrasse, which means station street in English, has become world famous thanks to its exclusive labels, luxury boutiques and high-end department stores, all of which attract fashion’s most discerning customers.
This autumn Bahnhofstrasse becomes home to another covetable brand as Italian fashion house Prada opens a store here. The new space will be the ultimate place to shop the label, with both men’s and women’s collections on offer. Combining the house’s impressive heritage with sleek looks and the latest technology, the store is at once luxurious and effortlessly stylish. The brand’s striking checkerboard motif is used throughout the shop, with strong colour schemes and geometric patterns mirroring Prada’s chic ready-to-wear style.
The new store will also offer an intimate space for made-to-order services, providing the most discerning clients with a place to shop in complete comfort.
Prada, Bahnhofstrasse 42, 8001 Zürich, +41 (0)91 986 6400