Swiss watchmaker Ulysse Nardin has opened a new flagship store, boasting a modern architectural design, in the luxury watch and jewellery quarter of Geneva. Relocating from quai des Bergues, alongside Lake Geneva, the brand is now located on quai du Général-Guisan, behind rue du Rhône. The store features a unique interior design across 2,000 square feet and its bright and airy interior promotes the label’s luxury timepiece collections, from historic models to new releases. The design concept follows the theme of the sea, with subtle and unique references including underwater-inspired marine-blue carpets, light fixtures in the style of suspended drops of water and artistic sea-life wall art. The unique new space is also home to a prestigious VIP area for private clients.
Ulysse Nardin, 10 quai du Général-Guisan, 1204 Geneva, +41 (0)22 740 1011