Geneva is renowned for its exquisite watchmaking, and discerning customers make a pilgrimage here to shop for beautiful timepieces. As the heart of the world’s luxury watchmaking, Geneva is the best place to shop for sophisticated horology. Its most famous shopping district lies between rue du Marché and rue du Rhône. This striking space is packed with some of the world’s most exclusive brands, many of which are prestigious watch shops, including Omega, Chopard and Tiffany. Those wishing to invest in designer ready-to-wear pieces or luxury accessories will be impressed by the range. Take a look at our edit of the best stores to visit on Geneva’s rue du Rhône.