Fairy Tale is a small, secret, new address. It’s part of a growing number of sustainable Swiss retailers and offers carefully selected homewares, accessories, linens and female fashions. Fairy Tale specialises in organic cottons and French cosmetic lines, including luxury products from Florame and Themis. Part of its appeal, however, is that, despite overlooking the bustling city centre, it’s hidden away in a forest behind Zürich’s quiet botanic gardens and can only be reached on foot. Continuing the DIY ethic, the boutique also stocks an extensive range of Japanese craft items.
Fairy Tale, Balgristweg 27, 8053 Zürich, +41 (0)43 819 3793