Bucherer marks its 130th milestone anniversary with the reopening of its luxury flagship boutique in Zürich, following a renovation. The elegant store has a sophisticated façade featuring marble quarried in Switzerland. The material creates beautiful light and dark contrasts and pays tribute to the country’s natural riches. The boutique’s interior is warm and welcoming; natural textiles and soft neutral colours create an inviting backdrop for the watch and jewellery collections. Spanning five floors, the newly reopened boutique offers a series of different spaces, from a Rolex lounge to areas with watches sorted by categories ‒ such as the best sports watches ‒ and displays of luxury timepieces from world-famous watch brands.
Bucherer, Bahnhofstrasse 50, 8001 Zürich, +41 (0)44 211 2635
Located in the heart of Geneva’s business district and near picturesque Lake Geneva, the renovated Bucherer boutique on rue du Rhône is one of the brand’s best-known flagships. It is renowned for its exclusive displays and its extensive offering of watches and jewellery. The updated store features lighter tones and softer textiles in its design, which has a welcoming feel. The five-storey building features product lines from 20 luxury watch brands, suiting all budgets and personal styles. For exclusivity, the boutique also offers private sale areas. Be sure to marvel at the extensive collection of high jewellery, wedding rings and engagement rings with shimmering diamonds, colourful gemstones and precious metals.
Bucherer, 45 rue du Rhône, 1204 Geneva, +41 (0)22 319 6266