Karlie Kloss is one of the hottest models in the world right now. With her messy bob and legs that seem to stretch for miles, she is the perfect face for the new Matthew Williamson Lindex Collection. The collection fuses simple shapes with intricate prints and exudes an insouciant glamour that Kloss herself seems to inhabit daily. Lindex is fast becoming one of the coolest stores on the Swedish high street, as well as one of the biggest, and the company currently has over 470 stores across 16 markets. Its collaboration with Williamson is further proof that the brand is on the rise. Highlights of the range include printed tailored trousers, perfectly complemented by colour-pop blazers, and evening gowns in Williamson’s signature digital prints. In the words of the designer, his clothes have ‘a real sense of joy and optimism’. The range includes childrenswear as well as womenswear, and there is also a specially designed T-shirt emblazoned with the legend Show Some Love. This encapsulates the essence of the whole campaign as all profits go towards the fight against breast cancer. Style that cares: what more could you want?
Lindex, Kungsgatan 48, 111 35 Stockholm, +46 (0)8 217780
