Six years ago, Ludvig Scheja and his friends founded Triwa, a watch label aimed at the younger market. Noticing that advancing technology was replacing the traditional wristwatch, the group wanted to make watches that would attract the smartphone generation. TRIWA is an acronym for Transforming the Industry of Watches, which is the group’s mission, focusing on creating an accessible brand with contemporary design, good quality and value for money. Today the brand sells in 1,200 stores across 20 different markets. In this gallery Ludvig lets us in on all of his favourite Swedish things, from restaurants to museums.