Where in Stockholm do you live?
Mosebacke in Södermalm.
What’s best about your neighbourhood?
It’s central and quiet.
Where would you live if money were no object?
If you were to create a scent based on Stockholm, what would the fragrance be?
Lilac blooms in the spring.
Which are your favourite shops and boutiques?
I like to go to Biblioteksgatan. Kaplans Auktioner on Biblioteksgatan has has great jewellery and Nymans Ur, also on Biblioteksgatan, has the best watches in town. Acne Studios on Norrmalmstorg has great jeans and fashion.
Where do you like to eat in Stockholm?
My favourite restaurants are Mäster Anders on Pipersgatan, where I usually order the beef sirloin with Béarnaise sauce, and Sturehof on Sturegallerian for its excellent seafood.
Which is your favourite cafe?
Sosta on Sveavägen. Ask for Chicco, the authentic Italian barista.
And your favourite bar?
I like Riche on Birger Jarlsgatan as it has good music and a relaxed atmosphere.
Where do you take out-of-town friends?
The Stadsbiblioteket, the Stockholm public library, as it has great Swedish architecture from the late 1920s by Gunnar Asplund.
Which is your favourite cultural destination?
The Moderna Museet on Skeppsholmen, because it has a good circulation of contemporary art.
What do you like to do in your spare time?
Teach my two-year-old daughter how to dance.
Which Swede do you most admire?
More information on Ben Gorham's Byredo: