The creators at Whyred take inspiration for their modernist, minimalist collections from 60s music and art. This season, the brand’s favoured clean lines are teamed with boxy silhouettes, sharp shoulders and tactile fabric such as fine merino, washed leather and military wool. Colours range from light to dark with wine, deep forest green and light cement. Whyred’s new flagship store recently opened in the Biblioteksgatan area of the city; relax on its sumptuous olive-green velvet sofa and peruse the new collection.
Whyred, Mäster Samuelsgatan 3, 111 44 Stockholm, +46 (0)8 660 0170