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My Inspirations: Sergio Membrillas

Sergio Membrillas’s designs combine playful, oversized shapes with a soft-focus, retro feel to create an illustration style that is instantly recognisable and unique. Sergio, who is from the Spanish city of Valencia, which inspires him with its modernist architecture, has provided the cover illustration for SHOP London Style autumn/winter 2013/14. He tells us about the secrets of his creative success – including his Russian pencil sharpener from the 60s



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