World-famous Italian lingerie label La Perla has chosen Madrid’s most popular shopping street for its latest flagship store. The luxurious new boutique on Ortega y Gasset, one of the streets in the area known as the Golden Mile, stands out for all of the right reasons. The glass-fronted store features all of La Perla’s luxurious collections in its bright and airy open-plan floor space.
Each collection is housed individually, in spaces separated by lace-embossed glass to create an old-style, glamorous ambience; some collections are displayed in glass cabinets. To celebrate the opening of the new flagship, La Perla staged a fashion show that offered VIP guests a sneak peek at the new spring/summer 2013 collections, including the brand’s collaboration with Jean Paul Gaultier. As a special treat, vintage La Perla pieces were also on display.
La Perla, Calle José Ortega y Gasset 23, 28006 Madrid, +34 91 577 5611