Loewe has just opened a new pop-up exhibition space at its historic store on Gran Vía in Madrid.
Following the highly successful exhibition of photos of the Kennedy family at its nearby flagship store on Calle de Serrano, the label has revisited its historic store with a new contemporary design vision.
Visitors are greeted by a colourful leather leaf tree featuring all of the hues and styles Loewe uses for its handbags each season, including the signature Oro shade. As they move through the space, viewers can watch video clips about the construction of a Loewe bag, including the best-selling Amazona tote.
To mark the expert craftsmanship of Loewe’s accessories, the Tales of Spain collection makes a clear statement about the vibrant Spanish culture that sits at the heart of Loewe’s signature style year after year.
Loewe, Gran Vía 8, 28013 Madrid, +34 91 522 6815