This season Spanish womenswear brand Dominnico was invited to show its spring/summer 2020 collection at Tbilisi’s fashion week. We caught up with founder Domingo Rodríguez Lázaro backstage after the show
Dominnico SS20
Mercedes-Benz Fashion Week Tbilisi, which took place at the beginning of November, welcomed a special guest for its latest edition. Spanish label Dominnico flew from Spain to Georgia to show its spring/summer 2020 womenswear collection as part of an exchange with Mercedes-Benz Fashion Week Madrid. This exchange took place under the umbrella of Mercedes-Benz Fashion Talents, a programme which celebrates its 10th anniversary this year, marking a decade of Mercedes-Benz supporting emerging fashion designers around the world. Dominnico is the latest designer to have received support from Mercedes-Benz in a long line of names which has included Dion Lee, Mary Katrantzou and more.
After the Mercedes-Benz Presents show we talked to Domingo Rodríguez Lázaro, the founder and creative director behind this up-and-coming label.
Domingo Rodríguez Lázaro with models
© Ik Aldama
How would you define the style of Dominnico?
Fresh, innovative and transgressive.
You founded the brand in 2016 – how have the past three years been?
I would describe them as a form of continuous learning.
Your designs have already been worn by celebrities such as Lady Gaga, Rita Ora and Rosalía – what’s it like working with such big celebrities?
It’s a real honour to have been able to work with celebrities such as Lady Gaga and Rosalía in the past two years. These are artists that share the same creative codes as me so it’s very easy for me to communicate with them.
Dominnico SS20
Are you proud of being a Spanish designer?
There’s a lot of talent in Spain. I feel lucky to have Spanish roots and to have been able to represent my country in Tbilisi.
Your latest collection was inspired by the youth of Harajuku and by digital artists such as Antoni Tudisco – how did you translate these varied influences into the collection?
I played with the colour palette, textures, volume and materials.
Dominnico SS20 show
© Ik Aldama
You collaborated with The Art Company on the platform shoes in the collection – how was the experience of working with another brand?
It’s incredible when a footwear brand shares the same aesthetic codes as you. In the case of Art Company, it was very easy to work with them and roll out a product that has been successful.
What does the support of the Mercedes-Benz Fashion Talents programme mean to you?
Being recognised on a national and international scale has given me all the more reason to continue driving forward and to give it my all.
What was the most unexpected element about showing in Tbilisi?
The fashion week had a fresh European feel and was impeccably organised, to the same high standard that we have in Madrid. It was a great experience for me, with excellent results.
In what way has being a part of the Mercedes-Benz Fashion Talents programme impacted your brand?
It has given me standing and helped me gain the attention of publications such as Vogue Turkey, FashionUnited, Vein magazine and Harper’s Bazaar.
What does the future hold for Dominnico?
I’ll present a new collection during Mercedes-Benz Fashion Week Madrid in January 2020.