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In store at Yerse

Originally founded in 1964 by Lluís Generó i Domènech to produce knitwear, Yerse has since grown into an international company with a focus on womenswear. Its casual-chic collections, which offer vintage details with a contemporary feel, are produced four times a year and sold in an ever-growing number of stores in Spain and around the world. We spoke to creative director Lluís Generó about the family-owned brand’s present, past and future, and its Barcelona flagship

Ximena Daneri
Ximena Daneri ,



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