‘When it came to creating my brand, I was inspired by a taste for beauty and by the way fashion encompasses many other languages. Fashion incorporates musical references, film, craft, folk tradition … Fashion is history and sociology.
‘My label Teresa Helbig was founded in the year 2000. The team is the most valuable part of the label, and consists of seamstresses, pattern makers and occasional collaborators – 10 to 12 people in total.
‘We chose to open the atelier in the Eixample district of Barcelona. Besides finding it very beautiful and representative of the history of Barcelona, I love its blend of tradition and modernity, which also reflects the Teresa Helbig collections.
‘I really like the world of interior design and I think a home or workplace illustrates the ideas, tastes and values of those who inhabit it. I enjoyed designing the new atelier, although it was hard work.
‘I think what differentiates us as a brand, the unique quality we bring, is the contrast between form and substance. Our background is very traditional, influenced by the heritage of artisanal sewing, embracing high-quality fabrics and attention to detail. The form is seductive, modern, provocative and rebellious. This mixture works well, and creates a strong effect.
‘Each client is a curious and amusing story. It’s particularly exciting when we design for a bride. I really like the loving relationship between mothers and daughters.
‘There is a Spanish saying, “In the blacksmith’s house, you find a wooden knife.” After spending all week in my store, you won’t find me shopping all day long at the weekends. I prefer to spend a morning at a market or in small antique shops, bakeries and florists.’
Teresa Helbig, Carrer de Mallorca 184, 08036 Barcelona, +34 93 451 5544